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The Foothold Creative Blog

Education and resources for small business owners

Six Questions to Help You Build a Better Ideal Client Avatar | Foothold Creative www.footholdcreative.co

Branding

6 Questions to Help You Build a Better Ideal Client Avatar

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Identifying and understanding your ideal client is one of the key components to building a successful brand and business. Once you know exactly who you are trying to reach, you can better communicate and build a connection with them. Sounds a lot easier than shouting to the masses, right? Creating an ideal client avatar is […]

What is brand strategy?

Branding

What is Brand Strategy and Why Does It Matter?

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“My brand and website don’t feel like me.” This is one of the biggest struggles I hear from small business owners. So often, entrepreneurs jump right into design without uncovering the heart and purpose of their business first. This approach might leave you stuck in an endless cycle of tweaking your logo, changing your brand […]

Six Strategies for Launching Your New Brand and Website

Branding, Website Design

6 Strategies for Launching Your New Brand and Website

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You’ve spent weeks working with a designer on a new brand identity or creating a new website — and now, it’s time to share it with the world! Planning for a successful launch takes time and a bit of strategy, but it’s definitely worth celebrating. Below are six strategies for launching your new brand and […]

How to Create a Mood Board for Your Brand with Pinterest

Branding

How to Create a Mood Board for Your Brand with Pinterest

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A Pinterest mood board can be one of the most effective tools when designing a new brand identity. One of a designer’s core responsibilities is to take your words and descriptions, and translate them to a unique design. But if you can’t find the right words to communicate your vision, it can be beneficial to […]

Welcome to Foothold Creative, a Denver-based branding and design studio

The Studio

Welcome to Foothold Creative

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After more than a year of planning, digging deep into my brand messaging, filing paperwork and nit-picking at my own branding and website design, I couldn’t be more excited to share that Alexa B. Creative & Design is now Foothold Creative! Since I first launched my design studio in 2016, so much about myself, my […]