Successfully execute your next digital product launch with confidence and clarity

And look damn good doing it.

Designed to Launch

Shoutout to you.

As a creative entrepreneur, you’re used to bootstrapping to get things done and taking your business to the next level.

But the online business world is ever-changing (I mean, the Instagram algorithm seems like it changes every other day) and it takes a lot more than it used to just to keep up.

Not to mention “build it and they’ll come” doesn’t quite work the same when it comes to launching digital products. There are more people than ever creating and selling online courses, virtual summits, programs and more.

With that much noise your offer not only has to provide some serious value, but it has to look the part in order to catch your audience’s attention in the first place. 

Between email sequences, sales pages, marketing campaigns and webinars, a successful and profitable launch can turn into a lot for just one person (or even a small team) to tackle.

With all of that, design might seem like an after-thought.

And if you're like me and you’ve ever bought wine or a book based on the design alone, you know the visuals matter. With all the work you’ve poured into your new offer, the last thing you want is your audience second-guessing you as the expert or questioning if your offer is legit when your cart opens.

What if you could hand over all the design tasks for your next launch to a strategic partner who could support and guide you every step of the way?

Champan

Introducing

Designed to Launch

A custom design solution that will help you plan, design and successfully execute your next launch with confidence and clarity.

For Creative Entrepreneurs

Timeline: 6-8 weeks

Through a simplified and streamlined process, we’ll partner together to create a custom launch plan and eye-catching visuals for every component of your offer — from that freebie that gets immediately delivers value, to a stunning and strategic sales page and everything else you need along the way.

You'll walk away from our work together with...

A custom launch plan and strategy so you have a clear outline of your funnel, launch timeline and next steps

Branding specific to your offer and complimentary to your existing brand

Compelling sales and landing pages that are strategically designed to convert

Marketing collateral that will elevate the value of your launch and help you promote your offer confidently

Support during your launch, as well as a post-launch evaluation so you know what to keep or improve for your next launch

Ideal for:

Online Courses

Group Programs

Podcasts

Virtual Summits

Books + ebooks

Digital Products

Get Started →

"The designs Alexa created will increase the perceived value of my offer, thus attracting high quality customers."

I needed visual brand assets to be created by someone who knew what they were doing and would work collaboratively with me to bring my vision to life. Alexa explained the design process clearly upfront, had a strong portfolio, and had several happy client testimonials. My vision was brought to life as I'd hoped, and the visual brand identity of my course was created. The designs she created will increase the perceived value of my offer, thus attracting high quality customers.

Lauren Gordon

Stories That Sell

"We are extremely grateful for Alexa and the incredible work that elevated our product beyond what we could imagine."

From start to finish our team has been blown away by our experience with Alexa. As an organizing company we are into the details – and she does not miss any! Her creative work speaks for itself (and we can’t say enough about that!!!) but what we are so excited to share is her willingness to invest into our company and our goals. Her systems and processes make it very easy to understand and share expectations and ideas. It was evident that she cared about our brand and our goals.

Christina Lee + Rebecka JodeiT

Co-Founders, Graceful Spaces Organizing

"Alexa was very clear, thorough, helpful with implementation and completed work on time — such a stress relief for me for sure!"

I needed a visually pleasing sales page that had a strategic flow for client engagement. I'm very pleased with the reactions to my new design! Alexa was very clear, thorough, helpful with implementation and completed work on time — such a stress relief for me for sure! Alexa provides creative, strategic web design work and she is an absolute pleasure to work with.

Audrey Sarquilla

Priestess Academy

"After working with Alexa, I have so much confidence in putting my beautiful product on the market!"

Before I worked with Alexa, I was unsure of the final product and only had a vague idea how it should look. Alexa was  very straightforward and easy to communicate and work with, The designs she created lowered stress for me and helped provide an opportunity to move into a new market! After working with Alexa, I have SO MUCH confidence in putting my beautiful product on the market!

Jiji Cook

IVF Peace of Mind

"Alexa is is hands down the sweetest and most attentive, not to mention the most gifted designer I have worked with."

I cannot express enough how talented, skilled, intelligent, creatively blessed and AMAZING Alexa is. I have worked with other designers and all I can say is she blew me away and continues to do so. Her designs are so stunning and captivating. It’s almost as if she is in my mind and knows exactly what I am seeing and feeling and then she creates it! She is hands down the sweetest and most attentive, not to mention the most gifted designer I have worked with. She is on my team for a lifetime!

Randina Marie

The Power of a Woman

"Since showing people inside clips of what is inside the book, I have had a MAJOR increase in sales — the design sells, and everyone loves it!"

It was great working with a designer as organized as Alexa, and with the work ethic and keen eye for design to bring my vision exactly to life. The design of my book speaks to my voice perfectly. Since showing people inside clips of what is inside the book, I have had a MAJOR increase in sales — the design sells, and everyone loves it! Alexa is easy to work with, understanding, quick, and well organized.

Katie Sampayo

Eat to Thrive

01

The Process

Strategy and Planning

Strategy

Our work together begins like most successful climbs — with a strategic plan. To get started, we'll map out your sales funnel and create a custom launch plan and timeline so you know exactly what you'll need and when. We'll also establish a creative direction for your sub-brand and ensure your offer visually and strategically aligns with the heart and mission of your business.

Deliverables

Launch Prep Guide
Plan and Strategy Consultation
Timeline and Action Steps
Creative Direction and Moodboard

What's Next →

02

The Process

Branding + Collateral Design

Design

With a plan in place, I'll design a complimentary sub-brand specific to your offer and use these design standards to create web pages or any collateral you might need. Each Designed to Launch package is customized based on your needs and marketing strategies and can include sales pages, landing pages, slide decks, course materials, social media ads and more.

Deliverables

Logo Design
Sub-Brand Design
[Optional] Sales/Landing Pages
[Optional] Collateral Design

What's Next →

03

The Process

Launch + Celebrate

Launch

If you need additional support such as copywriting, social media and tech, I'll connect you with my best and most-trusted partners. With all the pieces in place, you're ready to share your offer with the world! I'll support you during your launch and afterwords, we'll debrief and evaluate what changes to make for your next launch.

Deliverables

Additional support from partners
Support during your launch
Launch Debrief

Start from Step one →

Customized for you and your specific launch needs

Before we begin, we'll establish a strategy and plan for your launch to ensure you have everything you need. You'll be able to add or remove collateral from your package based on your offer and marketing approach.

Need a copywriter to write a witty sales page that converts? Or looking for a Facebook ads manager to maximize your social media efforts? We’ll bring in some of my best and most-trusted business partners to support you in other areas of your launch, including email marketing, copywriting, social media and tech.

No two launches are the same

Designed to Launch

What's Included

A custom launch plan and strategy including funnel outline and timeline
Branding specific to your offer and complimentary to your existing brand
Optional sales pages, landing pages and collateral
Support during your launch and a post-launch evaluation

A custom launch plan and strategy including funnel outline and timeline

Branding specific to your offer and complimentary to your existing brand

Optional sales pages, landing pages and collateral

Support during your launch and a post-launch evaluation

Timeline: 4-6 weeks

Start to finish, launch packages are completed in approximately 4-6 weeks. I recommend inquiring and booking 2 months in advance of your anticipated launch date.

Starts at $1,800

Each Designed to Launch package is customized based on your offer and your needs. Pricing begins at $1,800, and both 3-month and 5-month payment plans are available.

Availability

Due to the time, research and high level of strategy put into each project, there are a limited number of available spots per month. Get in touch ASAP so we can reserve your project dates!

I'm ready to launch →