Scope of Work

Brand Refresh
Squarespace Website Design
Marketing Collateral

Project Goals

Create a custom, unique Squarespace site to showcase Kara's photography and book new clients

Allow Kara's personality and brand voice to shine through so she can attract and connect with her target audience

Further position her brand as a boutique, full-service photography studio

Visit Kara's Website →

"Alexa turned my amateur website into a professional, custom website that reinforces my brand and rivals any national competitor."

Before I worked with Alexa, I felt frustrated and a bit hopeless. I kept buying new Wordpress templates to make my website look and feel professional, but was never able to make them work for my site. I loved working with Alexa because I felt like I could express my fears or minor changes I thought we’d need, and she was able to quickly and efficiently incorporate the changes into our plan. Alexa turned my amateur out-of-the-box website into a professional, custom website that reinforces my brand and rivals any national competitor.

Kara Chappell

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My signature service, Designed to Launch was created to help you brand, market and execute your next launch. Whether you’re creating an online course, podcast, group program, virtual summit or something else entirely, I want to ensure your launch day is filled with confidence and excitement, and most importantly, you bring home the goods!

I'll take care of the design, you bring the bubbly!

Planning your next big launch?

Champan